Untapped Potential

Ahmed Al Majid on Saudi tourism:

The absence of tourist visas to Saudi Arabia for individuals is not without reason; the flood of non-religious tourists could lead to a heated backlash from the country’s conservative core. In addition, some of the western tourists might find it challenging to adhere to the countries unspoken conservative laws, especially in terms of dress code and public behavior.

Overly negative portrayal of the country in global media, that is, at times, exaggerated, only adds to the anxiety of potential international tourists, especially women.  However, the success of recent domestic tourism events (such as the Riyadh Book Fair and the Janadriya festival), and the objective portrayal of successful Saudi women in international media, are hopeful indicators that Saudi might be ready to open its doors to international tourists.