Social Media Campaign Against Jeddah Potholes

Laura Bashraheel reports for Saudi Gazette:

A new campaign recently launched on YouTube and Twitter encourages people to post photos and locations of potholes around Jeddah, in the hopes that the municipality would take action.

Libra Productions teamed up with Infrared Studios in a new project aimed at getting authorities to fix Jeddah’s streets.

The campaign was the brainchild of Wessam Kabli and Raef Sherbini from Libra Productions. One of them had two cars damaged and spent so much money in changing tires.

“It’s something that we are dealing with every day. They came to us with the idea and we thought we could do it right,” said Thamer Farhan from the same production house.

Watch for the municipality failing to react.

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