Ikea Sorry for Deleting Women from Saudi Catalogue

I was leafing through the IKEA catalogue in our living room the other day and I did not notice this, but a newspaper in Sweden did: Almost all women have been erased from the Saudi version of the catalogue. Sweden’s free newspaper Metro published photos today comparing pages from the Saudi version and the Swedish version of the catalogue. The only difference is: no women appear in the Saudi version, otherwise the pages are almost identical.

AP is reporting that the company has apologized, saying in a statement: “We should have reacted and realized that excluding women from the Saudi Arabian version of the catalogue is in conflict with the IKEA Group values.”

Reactions from Twitter: